Email marketing is one of the easiest and most cost effective ways to market your small business. If you haven't started using email marketing to communicate with your prospects and customers, then you need to start right away.
Too many business owners don't think that email marketing is worth their time or they don't know what to write about. We're going to cover the best ways on how to use email marketing in any business without spending a lot of time or effort and increase your communication with your customers every month.
#Keep in touch often
Sending an email to your customers and prospects once every 6 months or year isn't going to go you much good. You need to keep in touch with them on a regular basis.
I've heard that you loose 10% of your marketing influence with your customers every month that they don't hear anything from you. By keeping in touch with them on a regular basis you'll be keeping top of mind awareness with them.
Customers need to be reminded that you care and that you are still alive and kicking. Most businesses don't keep in touch with your customers more than every few months. Just by sending an email newsletter once a month you'll be increasing your odds of them thinking of you the next time they need the products of services you sell.
#Tell, Don't just Sell
Just sending your customers and prospects emails to buy your stuff isn't going to build a relationship with them. You need to educate and inform them about information they will find relevant and important.
This can be in the form of tips and tricks articles such as this one, Industry updates and education, or even related items they might find useful like community information if you focus on local business. The idea is that your sales pitch in any newsletter should be almost an afterthought.
Now, I'm not saying to not try to sell your stuff with email marketing. That would defeat the point of it all. But, I am saying that you should have at least a monthly newsletter that is focused on information and less on sales.
#More than one email a month
You can easily send out a special of the month single broadcast email between your informational and educational emails. This gives your customers and prospects that you are not just trying to get them to buy more products, but that you are educational and an authority in your industry. You want to help them and not just take their money.
It's about relationship building first. People buy form people they know, like and trust. Email marketing is a great way to do this without spending a lot of time or money.
Just focusing on one email a month that is educational like a good article or how to piece and then another email that has specials or featured products you offer is only 2 emails per month to your prospects and customers. This alone will make a huge impact on your top of mind awareness for your business and you'll be shocked with how effective it can be as long as you stay consistent with it.
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