How To Get the Picture Across With Image Ads
Image ads are banners that display on content sites, i.e. websites that have elected to have AdSense installed on their website. They do not appear on the Google Search Network, but rather on the Google Content Network.
If you check out a few websites, you will notice a huge variety of banners appearing, this will give you some idea where you advertisement will appear.
Banner Ads will attract a much higher CTR (Click Through Ratio) than your standard text ad, but generally they will leave to significantly less sales.
Taking this on board, you must ensure to monitor your ROI (Return On Invest), or you'll be liable to fund Google's next expansion from your own pocket!
With that said, Banner ads can be extremely powerful. The Google Search Network is getting more and more expensive, and it is always a good idea to test your product marketing on a less expensive medium; such as the Google Content Network.
I won't go into detail on how to set up a Content campaign because there are millions of places where you can learn that (my own website for example), this article will go into the 4 most important components your banner ad must contain to be both effective, and profitable.
1. Focus on what problem your product will address.
Just like with marketing in any format, you must identify the prospects pain/problem, and then offer a solution. Too many banner ads focus purely on imagery, and while they may get high CTRs, there bottom line is hurting with the lack of sales.
2. Keep it clean and basic.
Remember, you are an internet marketer, not a graphic design artist. If you are spending the majority of your time trying to make your banner eye catching, then you are liable to turn your prospect off. Don't think of image ads as a Las Vegas bulletin ad.
Keep everything easily distinguishable and neat.
3. Don't show products!
The space available on banner ads is finite. You don't want people looking at a tiny picture of your product, and deciding that you are obviously not offering anything special. Instead, use a person. Having someone staring right back at you is much more engaging than a disproportionately small product.
4. Include your call to action!
Don't get so excited by creating a beautiful banner that you forget you are DIRECT MARKETING. Your prospect will be surfing the web looking for whatever solution to their problem they can find. If you just have a picture up, they may look at it, admire its beauty, then promptly click on the next ad they see because it has a call to action.
Have a GIF that displays text offering them a discount for clicking now, offering a free trial offer, offering them anything for simply clicking your ad.
Banner ads can be very troublesome to begin with, but a high quality campaign can drastically increase your ROI (Return on Investment) thanks to the very low advertisement costs on the Google Content Network.
If you need a complete guideline about Banner Ads Just Click Here!
0 comments:
Post a Comment