Effective Use of Video Marketing

As you know, there are many ways to market your business online. Using a combination of marketing methods can be very effective. Video marketing should definitely be included in your strategy along with other methods that work well for you.

The videos that you use as part of your overall online marketing strategy should be short, effective and attractive and those videos should be based on keywords and key phrases that are able to endure over a long period of time.

Videos are effective because they catch the attention of your audience much more effectively and quickly than text, photographs or audio. As they say "A picture is worth a thousand words" and when it comes to marketing strategies, videos help to communicate your business's brand and messages in an extremely effective manner.

Many people consult the Internet to help them make a decision about which they might be confused. Videos communicate information in a way that is informative and entertaining and, at the same time, it allows the person who is viewing the video to understand the subject better than they did before watching the video. Video marketing also offers a much wider scope than other forms of online marketing techniques. There are many different ways in which people can access videos. Another advantage that video marketing has over other forms of marketing is that it leaves a more lasting impression on the viewers. If the viewers remember your video, they will be inclined to want what you are offering.

If your marketing does not cause you to stand out from the rest of the crowd, you won't get anywhere. If you focus your headlines on really grabbing your audience in an exciting way (and there are several methods for capturing your audience's attention, such as using humor, shock, etc), you will capture the attention of a large number of people before you know it.

Before the tips are discussed here, remember that you need to lay some groundwork for making videos, which you will include in your Web presence. One of the first things that you should remember is to have good light for when you are shooting your videos. Additionally, you should have decent equipment (not necessarily expensive, professional equipment) that produces results that you are comfortable posting online.

The following are tips that will help you to use video marketing effectively for your business:

Short videos: Make sure that your videos (whether you post them on your own website or a website like YouTube) are no more than 5 or 6 minutes long. If you have a video topic that you feel needs to be expanded way beyond the 5 or 6 minutes, it is a good idea to do a series of videos to cover the entire topic. People will be more inclined to watch and will really get a lot out of your videos if you feed them to your audience in small doses.

Sales pages: It is sensible to post your videos on your sales pages and to take that opportunity to discuss your products and their benefits or some business opportunity that you are offering to others. The video is helpful in making your potential customers comfortable and the points that you make in your video about your products are reinforced about your sales letter.

Key words: Search engines pay a great deal of attention to videos. When the search engines are looking at content and figuring out how to rank the various websites and their content, it is essential to do everything possible to make sure that your website appears as high as possible in the search engine rankings. You should do research to make sure that the keywords that you use in your content is optimum. You should choose keywords that will attract the kinds of leads and traffic that you want to pay attention to you and your business. Try to find out what your target audience is interested in and what they are looking for. Make sure that you include your keywords in headings, tags and resource boxes.

Clear structure and purpose: By using the appropriate keywords, you are ensuring that your video will be targeted properly. You need to make sure that your video answers the questions that your audience is thinking about when they start searching for answers. You need to make your communication and your content as clear as possible at all times.

Always make sure that you focus on your topic and don't digress. This will ensure that your videos are giving a lot of value to others. Before you start shooting your video, it might be helpful for you to write an outline of sorts. This will make it easier for you to stay focused on your topic. Use a script, if you feel that it helps you. You can also mention links to other videos that you feel are valuable on the same topic if you feel that your audience will benefit from them.

Look straight into the camera: The whole reason why you are making the video is so that you can connect with your audience. You are connecting with them by the topic that you choose for your video as well as the way in which you communicate the information on the video. Always bear in mind that when you are shooting a video, you are actually speaking to other people. You must always keep in mind that the purpose of the video is to solve their problems. Real people have real needs and wants. They also have real fears and real dreams. If you follow your outline or script, which you should place right next to the camera for easy reading, you always appear to be looking directly into the camera.

Call to action: The call to action on your video should be very precise and short. It is extremely important to communicate clearly to your audience about what you want them to do after hearing the Call to Action. When it comes to your Call to Action, you shouldn't give your audience a lot of options from which to choose. It will just confuse them.

Comments on your video: Video is a very personal and a very social means of communication. Your goal in making the video, of course, is to create as much buzz as possible. Once your audience has become interested in your video, they are likely to return to find out what comments other people have left about the video. When people leave comments, they often leave tips in those comments. The more comments people leave, the more potential value the discussions have.

Write content about your video: It is a wonderful idea to write a blog article on the same topic as your video. Once you have written the article, make sure to add the link to your video to the article. You will be surprised at how much mileage you will get out of it. If you have a substantial list of contacts, you should send them an Email to let them know about the new video that you have just posted. In the Email, ask them to pass the information along to their contacts. This will cause your video to go viral and it will reach well beyond your own sphere of influence.

Link to other content: You should get as much use out of your video as possible. You can marry different types of marketing by using the link to your video. All you need to do is share the link with all of your contacts and all of the different marketing methods that you use for your business. You need to make full use of all of your social media channels. Post the link to your video anywhere and everywhere. All places are appropriate.

Recycling your video: In addition to sharing your video on the various social media channels, you can also put your video on a CD or DVD and hand it out. You can give it away for free and ask for contact information or some other Call to Action in return.

Summary

Video marketing is an extremely effective and important part of your online marketing strategy. Remember to always keep your video brief, focused, structured, clear, and get the most use out it that you can. Video marketing is one of many methods that you should use to strengthen what your business offers and how you communicate what's in it for your audience. In other words, through video marketing, you will show your audience how you are able to solve their problems.

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6 Powerful LinkedIn Marketing Tips For Success

1) Get noticed 
The first step for marketing with LinkedIn would be a no-brainier: sign up if you haven't! This is so important because one cool fact I know about LinkedIn is that your name can be searched on Google and your LinkedIn profile will appear on the first page. Could you imagine how powerful this networking site is for your business? People will just search your name on Google and they could instantly access your profile.

2) Use search engine optimization 
Getting signed in is not enough to be seen in Google. Search engine optimization is a technique used to increases your chances to be seen in the front page, which is what anyone would want. You could customize hyperlinks to your related website. For example, you could change the title of your blog from "Blog" to "Networking Blog". You could also customize your LinkedIn URL. This is to make typing of your link faster and easier. You should edit your information: make it specific and key in relevant words that potential employers and customers search for in Google or other search engines online.

3) Ask for recommendations 
Having recommendations impacts the minds of future employers and/or customers. Word of mouth marketing is an integral part of LinkedIn marketing. You can find the link for asking for recommendations under each position you entered in. You ask for recommendations from your employers in LinkedIn. You must help your previous or present employer what job you're asking a recommendation to enable him to give out specific ones. By doing this, you can assure your prospect a great working experience with you.

4) Join groups 
Groups are potential marketplaces to expand your horizons. Active participation would further open the way to business relations. You can start a discussion on the latest product or business controversy to stir up reactions and get them into the discussion. You can also give out advice to your group mates. Without participation, joining a group would be pointless. What you are saying whenever you start a group discussion or engage in one or contribute to your groups is that you are open to communication and able to help out with their needs.

5) Link your social media 
You can broadcast information to different venues and therefore more people by following this step. You could now import your blog feeds directly to your LinkedIn profile with LinkedIn applications like the WordPress app and Blog Link. You can also display your Twitter updates (tweets) and import LinkedIn accounts of contacts in Twitter through apps such as Tweets. Include your info on other networking sites such as Facebook and Twitter. This way, you can contact those people who use other media more often And reach out to your LinkedIn contacts in other social media.

6) Generate prospects
You can start with people you know already. Search for them in LinkedIn if they have an account. You can even search for people to talk to. The first place to do this is in a group. End your comment with a link to your own site. You can also talk with someone who just responded to a comment or discussion of yours. If you have what t takes, you could also search for people you're not related in any way. You can search for such prospects by company, job or industry.

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Effective Twitter Marketing Tips to Attract More Traffic

If you have been on Twitter for a while, you have probably been wondering how to use Twitter as a marketing tool. Twitter is great at helping you connect with your potential clients and inviting them to learn more about your business. Read this article for tips on how to use Twitter as a marketing tool and get clients from Twitter.

Here are top five tips to help you Attract More Traffic from Twitter marketing:

- Tip #1: Define Your Target Market. If you want to get results from any online marketing technique, Twitter marketing including, then you must know exactly who your perfect clients are. If you don't know who your perfect clients are, you will not be able to get results with Twitter marketing.

- Tip #2: Start Connecting With People In Your Target Market on Twitter. Once you know who your target market is, start connecting with people in your target market on Twitter. Every action you take on Twitter needs to connect you with people in your target market.

- Tip #3: Become An Active Participant On Twitter. Twitter marketing will only work for you if you are an active Twitter participant. If you are not actively participating, then people in your target market will not know who you are.

- Tip #4: Promote Your Expertise On Twitter. A big part of your Twitter marketing should be letting know people who you connect with about your expertise. You can do that by sharing tips and articles on Twitter.

- Tip #5: Automate (Some Of) Your Twitter Marketing. If you want to use Twitter as a marketing tool, then you should automate some of the actions you are taking.

You should not automate relationship building, but it is perfectly fine to automate some tasks, such as sharing of your blog posts. That way you will free up more of your time for building relationships with your Twitter followers, and will still be able to share your blog posts.

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How to Get Targeted Traffic to Your Website

You need targeted traffic. This is the only way your online business or hobby will become a success. You could get 100000 hits of non-targeted traffic and make a zero, zip, nothing. Making money online is about finding your audience and marketing to them. Really, this is very similar to any offline business. Every business has a potential customer and anyone else who is not interested is simply not going to buy any product.

So, one of the best things you can do for your online business is generate highly targeted traffic. Even better than this is getting it for free. Imagine getting thousands of visitors everyday that are highly targeted and looking to buy your product. All you then need to do is convince them to buy, and if they are ready to buy and looking to buy, this would not be very hard.

This is the basics of making money online. Create a product, target to your market and make it easy to buy. Do this, and you business will be a success. So, how do you get highly targeted visitors to your website? This is a common question and one that has been answered many times across the internet. The problem is, most people to not put it into practice.

The best way to get targeted traffic is to let it find you. That means Search Engine Optimization. People looking for you are more likely to buy. So, do you have a product that people are looking for? If you don't know, go to Yahoo Answers and see if anyone is asking questions about your product niche. If they are, then chances are you have a ready market to sell to.

Aside from Search Engine Optimization techniques, you can also post answers right there on Yahoo Answers. This is targeting your market directly. Just don't spam the site or you will get banned. Another way to target your market is to join into message boars, forums and blogs in your niche. This will expose your website to potential customers.

If you are looking to Increase Website Traffic. I can show you the only method that actually gets results. This method is very effective in getting a targeted traffic to your website and if you implement it you will see dramatic results.

If you are serious about getting free traffic to your website you need to consider this technique. If you continue doing what you are doing, your results will be the same which are no doubt, terrible. If you want to change your business online and actually start making money you need traffic. No traffic means no profits.

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How to Use Email Marketing For Your Business

Email marketing is one of the easiest and most cost effective ways to market your small business. If you haven't started using email marketing to communicate with your prospects and customers, then you need to start right away.

Too many business owners don't think that email marketing is worth their time or they don't know what to write about. We're going to cover the best ways on how to use email marketing in any business without spending a lot of time or effort and increase your communication with your customers every month.

#Keep in touch often

Sending an email to your customers and prospects once every 6 months or year isn't going to go you much good. You need to keep in touch with them on a regular basis.

I've heard that you loose 10% of your marketing influence with your customers every month that they don't hear anything from you. By keeping in touch with them on a regular basis you'll be keeping top of mind awareness with them.

Customers need to be reminded that you care and that you are still alive and kicking. Most businesses don't keep in touch with your customers more than every few months. Just by sending an email newsletter once a month you'll be increasing your odds of them thinking of you the next time they need the products of services you sell.

#Tell, Don't just Sell

Just sending your customers and prospects emails to buy your stuff isn't going to build a relationship with them. You need to educate and inform them about information they will find relevant and important.

This can be in the form of tips and tricks articles such as this one, Industry updates and education, or even related items they might find useful like community information if you focus on local business. The idea is that your sales pitch in any newsletter should be almost an afterthought.

Now, I'm not saying to not try to sell your stuff with email marketing. That would defeat the point of it all. But, I am saying that you should have at least a monthly newsletter that is focused on information and less on sales.

#More than one email a month

You can easily send out a special of the month single broadcast email between your informational and educational emails. This gives your customers and prospects that you are not just trying to get them to buy more products, but that you are educational and an authority in your industry. You want to help them and not just take their money.

It's about relationship building first. People buy form people they know, like and trust. Email marketing is a great way to do this without spending a lot of time or money.

Just focusing on one email a month that is educational like a good article or how to piece and then another email that has specials or featured products you offer is only 2 emails per month to your prospects and customers. This alone will make a huge impact on your top of mind awareness for your business and you'll be shocked with how effective it can be as long as you stay consistent with it.

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Advanced Blogging Tips For Affiliate Marketers!

Blog marketing is serious stuff. Do you know some people make a living just by blog marketing. They market their blog so that they can get readers, and make a profit from their blogs. It is also a great platform to sell things by using affiliate links and programs. However, most people will just create a blog, post a few entries, and subsequently never return to update it again. In the end, you will not get anywhere; expecting and hoping that people will find your blog and read it. Remember, you are not going to gain any links, nor a higher search engine ranking by just having a blog.

In this article, I hope to share some great tips to get your blog to the top position or at least to make your blog a successful one.

Tip #1 Allow RSS feeds

When you allow RSS feeds, your blog is going to end up all over the internet with a link back to it. And this is a great way to get links to your blog. Remember, no one will know about your blog unless you give them the link and show it to them. So allow other websites and blogs to publish your same exact blog. In doing so, they are giving you a link back to your blog, and also telling their readers about your blog indirectly. Therefore, you must not miss using RSS feeds.

Tip #2 Exchange links with authority blogs and websites

By exchanging links with authority blogs and websites, you are creating higher exposure about your blog. As authority sites have higher page rank, and by exchanging links with them (preferably similar niche sites), this would push up your blog ranking. However, do check and get permission if needed with other webmasters, when carrying out this link exchange method.

Tip #3 Tracking Feature

Tracking is another important process of blog marketing. Definitely, you want to be able to track your visitors to know where they are coming from, how they find your blog, and from where they did their searching, etc. Most importantly, you want to know the keywords that they have used to search on your blog. This will serve useful for search engine optimization later.

Tip #4 Good Content

To make good money, make sure your blog provides useful, good and informational original content. Do not commit plagiarism. This will get you into rights problem which is unwanted and this is not what you want in your blog marketing campaign. Remember, original creative content is one of the proven ways to top in blog marketing.

Tip #5 Frequent Update

You must update your blog regularly. If you ever promised your readers that you will update your blog weekly or daily, then you must fulfill it. Otherwise, no one will ever visit your site again knowing the fact that you are simply not bothered in keeping your words. Put yourself in the shoes of the reader. If you ever visit your favorite blog that has regular updates, no doubt you will revisit the same site again and again, looking for refresh information. Many people fail in this aspect where updating is concern.

So, make use of these strategies, apply them, and start your successful blog marketing for money now. They may be many other effective methods which will work too. Nonetheless, you will have to try out and judge it for yourself.

Anthony Hung is actively involved in affiliate internet business. He strongly believes one can succeed with the right information, tools and attitude, and he would love to share his success secrets with as many people as possible.

Affiliate marketing is a real business and you need to take action to become a success.

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How to Get the Sale With Banner Ads!

How To Get the Picture Across With Image Ads

Image ads are banners that display on content sites, i.e. websites that have elected to have AdSense installed on their website. They do not appear on the Google Search Network, but rather on the Google Content Network.

If you check out a few websites, you will notice a huge variety of banners appearing, this will give you some idea where you advertisement will appear.

Banner Ads will attract a much higher CTR (Click Through Ratio) than your standard text ad, but generally they will leave to significantly less sales.

Taking this on board, you must ensure to monitor your ROI (Return On Invest), or you'll be liable to fund Google's next expansion from your own pocket!

With that said, Banner ads can be extremely powerful. The Google Search Network is getting more and more expensive, and it is always a good idea to test your product marketing on a less expensive medium; such as the Google Content Network.

I won't go into detail on how to set up a Content campaign because there are millions of places where you can learn that (my own website for example), this article will go into the 4 most important components your banner ad must contain to be both effective, and profitable.

1. Focus on what problem your product will address.

Just like with marketing in any format, you must identify the prospects pain/problem, and then offer a solution. Too many banner ads focus purely on imagery, and while they may get high CTRs, there bottom line is hurting with the lack of sales.

2. Keep it clean and basic.

Remember, you are an internet marketer, not a graphic design artist. If you are spending the majority of your time trying to make your banner eye catching, then you are liable to turn your prospect off. Don't think of image ads as a Las Vegas bulletin ad.

Keep everything easily distinguishable and neat.

3. Don't show products!

The space available on banner ads is finite. You don't want people looking at a tiny picture of your product, and deciding that you are obviously not offering anything special. Instead, use a person. Having someone staring right back at you is much more engaging than a disproportionately small product.

4. Include your call to action!

Don't get so excited by creating a beautiful banner that you forget you are DIRECT MARKETING. Your prospect will be surfing the web looking for whatever solution to their problem they can find. If you just have a picture up, they may look at it, admire its beauty, then promptly click on the next ad they see because it has a call to action.

Have a GIF that displays text offering them a discount for clicking now, offering a free trial offer, offering them anything for simply clicking your ad.

Banner ads can be very troublesome to begin with, but a high quality campaign can drastically increase your ROI (Return on Investment) thanks to the very low advertisement costs on the Google Content Network.

If you need a complete guideline about Banner Ads Just  Click Here!

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